The Half Biscuit
Legacy/RSA • VMLY&R Melbourne
To remind Australians and New Zealanders that Anzac Day should be shared together, we split the traditional Anzac biscuit in two to create The Half Biscuit. One half went to Australia, the other to New Zealand.
As a limited-edition promo item, The Half Biscuit was available on Anzac Day at major sporting events featuring both Australian and New Zealand teams. When you enjoyed a Half Biscuit, someone from the other side of The Tasman Sea was enjoying the other half with you.
Cannes Recognition
1 Bronze: Outdoor
3 Shortlists: Outdoor, Direct, Media
