The Commercial That Saves Lives
Ministerio de Salud Chile • VMLY&R Santiago
Young people love fame and recognition, so in order to reach them we call them to an audition to star "The Commercial that Saves Lives", where they only needed to be between 15 and 29 years old.
Once they arrived at the casting, we asked for one last requirement: to be tested for HIV. Achieving that for the first time thousands of young people took the test simultaneously.
1 Bronze: Brand Experience & Activation